BA & Beyond 2025 Belgium (Cancelled)

Unfortunately, timing conflicts prevented us from attending the BA & Beyond conference this year.

AI Meets Design Thinking: Accelerating Innovative Customer Experiences

Step into a dynamic session where Artificial Intelligence (AI) and Design Thinking converge to revolutionize customer experience. Discover how AI enhances the creative process while pinpointing the irreplaceable role of human expertise. This interactive, live session will take you beyond theory —showcasing AI tools in action and inviting you to co-create innovative solutions.

What we’ll cover:

• How AI empowers key stages of the design process, from uncovering customer needs to ideating and prototyping.
• Live demonstrations: Witness AI tools transcribe recorded interviews, generate insights using large language models (LLMs), and produce correlations and visualizations in real time.
• Key moments where human judgment is critical to delivering exceptional, customer-focused outcomes.

This session is tailored for professionals who want to merge cutting-edge technology with proven design methodologies to elevate customer experiences. Expect to leave with new skills, inspiration, and a clear vision of how AI and Design Thinking can transform your approach to innovation.